FOXERGO — Field Marketing UK

Six Ways We Put
Your Brand In Front
of Retail.

From city-level CDU blitzes to bespoke national campaigns — we match the strategy to your brand's specific stage, goal, and budget. Every service is executed by our own field teams.

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Service 01

Retail Marketing Campaigns

We design and execute campaigns that promote your brand directly inside retail environments — increasing awareness at point of purchase, educating retailers on your product, and driving consistent sell-through across your distribution network.

How It Works

1
Brief & Store Selection
We work with you to identify the right retail locations based on your target demographic, sales data, and distribution footprint. Stores are pre-screened and pre-agreed.
2
POS Design & Production
Our team coordinates branded point-of-sale materials — shelf talkers, headers, strippers, CDUs — tailored to the store format and your campaign objectives.
3
Field Team Deployment
Our reps visit stores, install materials, educate staff on your product, and ensure optimal shelf positioning and facing. Every visit is documented with geo-tagged photos.
4
Reporting & Follow-Up
Campaign wrap report includes store coverage, POS installation rates, retailer feedback, and sell-through data. We flag stores that need follow-up or restock.
In-Store Promos POS Installation Shelf Merchandising Retailer Education Product Sampling Campaign Reporting
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What's Included

Store visit scheduling and field rep deployment
POS material installation and merchandising
Retailer product education and brand messaging
Geo-tagged photographic proof of execution
Post-campaign report with coverage data

Best For

Brands already listed in stores that need to increase visibility and sell-through

New product variants or rebrands needing in-store education

Brands competing on shelf with strong rivals and losing facing

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Service 02

Sales Drive Campaigns

High-tempo campaigns where our field teams hit stores hard with the sole purpose of moving volume. Sales drives combine direct retailer incentives, time-limited offers, and competitive pricing tactics to rapidly push product through the supply chain.

How It Works

1
Target & Territory Mapping
We map your highest-opportunity stores by postcode and channel — prioritising locations with existing distribution gaps, competitor dominance, or strong footfall.
2
Incentive Structure Design
We work with you to build the right retailer incentive — buy-in deals, free units on volume thresholds, or short-term margin uplift — designed to overcome buyer resistance and drive immediate orders.
3
Field Team Blitz
Multiple reps hit stores simultaneously across a defined territory, each with pitch materials, samples, and deal sheets. The goal is maximum stores covered in minimum time with consistent messaging.
4
Order Capture & Follow-Through
Orders are logged in real time. We manage follow-up calls for undecided stores and coordinate with your logistics or distributor to ensure fulfilment happens fast while the deal is live.
Store Visit Blitz Retailer Incentives Volume Deals Territory Coverage Fast Rollout Order Capture
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What's Included

Territory mapping and store prioritisation
Retailer incentive design and deal sheets
Multi-rep store blitz across target areas
Real-time order capture and tracking
Fulfilment coordination and follow-up calls

Best For

Brands launching into a new territory fast and needing distribution in weeks not months

Seasonal or time-limited product pushes with a hard deadline

Brands competing in a crowded market where speed of distribution is a competitive edge

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Service 03

Free Stock Campaigns

The fastest way to get onto a retailer's shelf — put the product in their hands at zero risk. Retailers who wouldn't normally stock an unknown brand will trial it when there's no upfront cost. Once it sells, they reorder. It's the most effective first-listing strategy in independent retail.

How It Works

1
Stock Allocation & Store Selection
We identify stores most likely to reorder — based on location, category performance, and footfall. You provide the stock; we target it at the right doors for maximum conversion to paid reorders.
2
Delivery & Placement
Our reps deliver stock directly to stores, ensure it's placed optimally on shelf, and provide retailer briefing on the product, pricing, and reorder process. Nothing left to chance.
3
Sell-Through Monitoring
We check in with stores at regular intervals to track how the product is selling. If it's slow, we identify the reason — placement, awareness, pricing — and correct it before the stock runs out.
4
Reorder Conversion
When a store's free stock runs low, our reps are back in to take the first paid order. The goal is converting every free placement into a regular paying account. Conversion rates are tracked and reported.
Rapid Market Entry Zero-Risk Retail Trial Shelf Placement Reorder Conversion New Brand Launch Sell-Through Tracking
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What's Included

Store selection and stock allocation planning
Direct delivery and optimal shelf placement
Retailer product briefing and education
Sell-through monitoring and check-in visits
First paid order conversion at sell-out

Best For

New brands entering UK independent retail for the first time

Brands with no existing relationship with the independent convenience sector

Launches where proof of sell-through is needed to approach larger retailers or wholesalers

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Service 04

Wholesale Tours

Cash & carry wholesalers are where hundreds of independent retailers shop every week. A branded activation inside a single wholesaler can reach more buyers in a day than weeks of individual store visits. Wholesale tours are one of the most efficient distribution tools in the UK impulse market.

How It Works

1
Wholesaler Selection & Booking
We identify the right cash & carry locations based on your target retailer profile — selecting sites with high footfall from the type of stores you want to reach. We handle all booking and logistics.
2
Branded Stand Build
Your brand gets a full branded stand — banners, product displays, sampling stations. The stand is built to stop traffic and create a professional first impression with trade buyers who may be seeing your brand for the first time.
3
Live Demos & Sampling
Our reps actively approach buyers, demo the product, and push launch offers. Every interaction is a pitch — fast, informative, and focused on getting an order. Sampling is used to get the product into buyers' hands on the spot.
4
Order Capture & Data Collection
Orders and contact details are captured throughout the day. Buyers who express interest but don't commit on the day are followed up within 48 hours. Post-tour report includes lead list, orders placed, and impressions.
Cash & Carry Activations Branded Stands Live Demonstrations Product Sampling Trade Buyer Engagement Launch Promotions
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What's Included

Wholesaler selection, booking, and logistics
Branded stand build and product display setup
Live demo and sampling activity
On-the-day order capture and lead collection
48-hour follow-up and post-tour report

Best For

Brands that need to reach a large number of independent buyers quickly without visiting stores one by one

New product launches needing immediate trade awareness and trial

Brands targeting the cash & carry / impulse convenience sector specifically

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Service 05

City Takeovers (CDU)

We place CDU (Counter Display Unit) units simultaneously across hundreds of stores in a single city or region — creating the impression that your brand has taken over overnight. Nothing builds brand credibility in retail faster than being everywhere at once. This is brand dominance at the city level.

How It Works

1
City & Store Network Mapping
We map your target city's retail landscape — identifying the highest-footfall convenience stores, petrol stations, and impulse locations. You choose the city; we select the doors. Target ranges from 100 to 500+ stores.
2
CDU Design & Production Coordination
We coordinate with you on CDU design, branding, and stock loading. Units need to be striking at counter level — the goal is to be the first thing a customer sees when they approach the till.
3
Simultaneous Deployment Blitz
Multiple rep teams hit every store in the territory over a compressed 2–5 day window — placing CDUs, stocking units, briefing staff. The speed of deployment is part of the strategy. The brand goes from invisible to everywhere, fast.
4
Maintenance & Restock Management
CDU campaigns require ongoing support. We manage restock visits, replace damaged or full units, and monitor placements. Coverage map and placement photos provided at the end of deployment.
CDU Placement Simultaneous Deployment City-Level Campaigns Brand Visibility Counter Presence Restock Management
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What's Included

City retail landscape mapping and store selection
CDU production coordination and stock loading
Multi-team simultaneous deployment blitz
Geo-tagged placement photos and coverage map
Ongoing restock and maintenance visits

Best For

Brands that want to build a dominant presence in one or two cities before scaling nationally

Impulse products that sell well at counter but have low current visibility

Brands looking to create a "sold everywhere" perception to drive consumer demand

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Service 06

Bespoke Brand Campaigns

The most effective campaigns are rarely single-service. A bespoke brand campaign combines the right mix of field marketing, wholesale activation, free stock seeding, and sales drives — built specifically around your brand's objectives, timeline, and budget. This is full-service brand marketing, managed end-to-end by FOXERGO.

How It Works

1
Strategy Session
We sit down with your team (or just a 20-minute call) to understand your brand's current position, goals, available budget, and timeline. From this we build a campaign architecture — the specific services, sequencing, and KPIs we'll work to.
2
Campaign Architecture & Proposal
We deliver a written campaign proposal outlining the service mix, coverage areas, rep deployment schedule, KPIs, and budget breakdown. You approve it before anything moves.
3
Coordinated Campaign Execution
Multiple service tracks run concurrently or in sequence — free stock seeding in week one, followed by a wholesale tour in week two, then a sales drive blitz in week three, for example. All managed by a single FOXERGO campaign lead.
4
Reporting & Optimisation
Weekly progress updates throughout the campaign. Full wrap report at the end covering all KPIs — store coverage, orders placed, CDU placements, wholesale impressions, reorder rates. Learnings fed into the next campaign cycle.
Custom Strategy Multi-Channel Execution Full Campaign Management Dedicated Campaign Lead Weekly Reporting KPI Tracking
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What's Included

Strategy session and campaign architecture
Written campaign proposal with KPIs and budget breakdown
Coordinated multi-service campaign execution
Dedicated FOXERGO campaign lead throughout
Weekly updates and full wrap report with all KPIs

Best For

Established brands with serious budget looking for a comprehensive national or multi-city strategy

Brands with multiple simultaneous goals — distribution, awareness, and sales drive at the same time

Brands that want a single agency managing everything, not multiple vendors

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At a Glance

Which Service Is Right for You?

Use this as a quick guide. When in doubt, use the Campaign Builder or talk to us — the right answer is almost always a combination.

Service New Brands Scale Distribution Drive Sales Build Awareness Speed
Retail Marketing Partial ✓ ✓ ✓ Medium
Sales Drive Partial ✓ ✓ — Fast
Free Stock ✓ ✓ Indirect — Fast
Wholesale Tours ✓ ✓ Partial ✓ Fast
City Takeovers Partial ✓ Partial ✓ Fast
Bespoke Campaign ✓ ✓ ✓ ✓ Planned
Ready to Move

Not Sure Where to Start?
Let Us Figure It Out.

Use the Campaign Builder to get a tailored recommendation in under 2 minutes — or drop us a message and one of our team will come back to you with a plan.

Start the Campaign Builder → Talk to the Team

No commitment. No pitch decks. Just a straight conversation about what would work for your brand.